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ARTICLES

14

Apr 14

Stop Validating Your Product

Author: Guest Blogger

I talk to a lot of very small companies that are trying to do Customer Development, and the conversations are often the same. The entrepreneur explains that the company is working on a fabulous product, and they want to figure out a) if anybody wants to buy the product and b) if they need to change anything about the product so that more people will buy it.

02

Apr 14

5 Mentors Every Entrepreneur Should Have

Author: Guest Blogger

Entrepreneur. It's a tough word -- both to spell and to call yourself. Being an entrepreneur brings with it a love of leaping head first into the unknown. Life-long entrepreneurs love new challenges, and live their lives in a constant growth phase. One of the common resources an entrepreneur turns to is a mentor. Asking for advice and bouncing ideas off of others is essential to the success of an entrepreneur's journey.

26

Mar 14

18

Mar 14

10 Key Metrics To Take a Startup to the Next Level

Author: Guest Blogger

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. Many, however, don’t know how to take their small business to the next level.

12

Mar 14

Explained: The Difference Between Growth Hacking and Marketing

Author: Guest Blogger

Like most people who do marketing for startups, I have a love-hate relationship with the term “growth hacker.” On the one hand, it has allowed startup marketers to differentiate themselves from their counterparts in corporate America. On the other, it just sounds like one of those Silicon Valley buzz words that makes you want to puke every time you hear it (can anyone say “pivot”?).

That said, “growth hacker” is here to stay. So we may as well own it and make it clear what it means — that way, we can actually use it, hire for it and train for it.

07

Mar 14

Never Too Old To Start a Business

Author: Guest Blogger

Silicon Valley adores its wunderkinds. It's easy to look at the Mark Zuckerbergs and Jack Dorseys of the world and assume that youth is a necessity, or at least a major benefit, when starting a business.

And yet, according the Kauffman Foundation's annual Index of Entrepreneurial Activity, the rate of new businesses being started by entrepreneurs between 20 and 34 has actually been falling in recent years.

04

Mar 14

The Few Paths to Success

Author: Guest Blogger

Step 1. Steal Underpants

It’s from a South Park episode in 1998, fifteen years ago!! It is hilariously ridiculous and unfortunately the strategy many startups operate under today. Let me explain.

27

Feb 14

What to Do When Your To-do List Keeps on Piling Up

Author: Guest Blogger

I keep my own to-do list. And I encourage you to do so. A to-do list helps you plan, organize and prioritize your life. Personally, it helps me become more productive and encouraged all day. My personal favorite is when I check each item as done. Don’t you just love it when you accomplish tasks here and there?

But what happens when your to-do list keeps on piling up? When not a single line gets crossed out as done? What if your to-do list is tormenting you instead of giving you relief? What to do when your to-do remains as that… a list?

24

Feb 14

3 Reasons It’s the Perfect Time to Be an Entrepreneur

Author: Guest Blogger

Never in our collective lifetimes has it been better to be a startup. Coming out of the economic disaster a few years ago, it became clear that recovery would be on the shoulders of small business. Entrepreneurs are truly the backbone of our economy, way of life and the American dream.

We've got a perfect storm happening that is making the success of startups much more tangible. Here are three reasons why it's the perfect time to be starting your own business:

18

Feb 14

6 Unique Ways to Be Successful and Happy

Author: Guest Blogger

What if the key to becoming successful and happy is to quit trying to be either? Would that throw a wrench into your career goals? Make a mess of your life plans? If so, then you need to read this.

Here's the thing. Never before have there been so many people spending so much time searching for the secrets to a successful career and a happy life. Which is really a shame because they're not going to find either, at least not that way.

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