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ARTICLES

17

Jun 13

14

Jun 13

What Are Distribution Channels And Why Are They So Powerful?

Author: Guest Blogger

The number one failure factor of web and mobile startups is lack of traction. The most traditional way to get people to know about your app is by using traditional and guerrilla marketing. However, there's a great shortcut that for some reason many startups don't use. This shortcut is building distribution channels.

13

Jun 13

12

Jun 13

Universities Struggle With Falling Invention Royalties

Author: Guest Blogger

Income from invention royalties at the University of Minnesota and University of Iowa has plummeted faster the past two years than at all but a handful of U.S. research institutions, an analysis of royalties data shows.

11

Jun 13

More Than A Third Of B2Bs Shun Social Media

Author: Guest Blogger

B2B Communicators are Under-Utilizing Social Media: Of 548 B2B communicators surveyed by Eloqua, about 40% say they are not yet using social media in their communications.

05

Jun 13

New Study Shows Why People Share

Author: Guest Blogger

Marketers are clamoring to measure every touch point of a marketing campaign.  There are countless metrics to track, the amount of data you get back can be staggering.  It’s never been easier to answer the question: “What do people share?”

04

Jun 13

03

Jun 13

All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces

Author: Guest Blogger

November 13, 2012: Since Benchmark’s investment in Ebay 15 years ago, we have been fascinated by online marketplaces. Entrepreneurs accurately recognize that the connective tissue of the Internet provides an opportunity to link the players in a particular market, reducing friction in both the buying and selling experience. The arrival of the smartphone amplifies these opportunities, as the Internet’s connective tissue now extends deeper and deeper into an industry with the participants connected to the marketplace 24×7 – whether they are in the office, at home, or out in the field. It is a special experience to see an entrepreneur go from a PowerPoint describing a new marketplace opportunity to having established an online hub at the epicenter of a particular industry.

02

Jun 13

The Best Way To Learn How To Build Your MVP

Author: Guest Blogger

Summary: Language – be it Objective C, Chinese, Ruby, or Klingon – isn’t something you learn through study, it’s something you learn through use. The best way to learn how to build your startup MVP is to start building your startup MVP.

01

Jun 13

Start Your Marketplace Engines

Author: Guest Blogger

At NextView Ventures, we have a number of companies in our portfolio which are “marketplace” businesses, where buyers and sellers meet to exchange a good or service.  And along the way we’ve met with or observed a larger number of seed-stage startups attempting to start them. All of these companies face the challenge of the marketplace cold-start problem: simultaneously attracting both sellers and buyers to generate enough liquidity so that meaningful transactions can result. Without enough buyers in the system, it’s not worth it for the sellers to show up; without enough sellers present, buyers don’t have anything to purchase.

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