Leveraging Social Media Today- What is the Future of Print?
Author: Gary Whitehill
The new business landscape is truly a game changer. It allows smaller businesses to reach 1,000s of potential customers without huge marketing budgets like that of larger corporations. Viral videos, Facebook, and Twitter are a few of the new tools available to small business.
But, just like any tool, social media tools are worthless unless you know how to use them. Paramount in successful use of social media is to avoid what’s termed interruption marketing. That is, disrupting people with your sales message when they haven’t asked for it.
Instead, people want to be helped. Rather than selling to someone, it is more effective to provide useful information. If someone on a forum asks a question, one should answer it rather than saying “hire me”. By providing help and showing your knowledge, you’re more apt to actually have a follow up discussion involving being hired.
The old days of spending tons of cash for print, TV or radio ads are gone. The new landscape involves being nice and un-solicitous. For more information about the new business landscape, attend New York Entrepreneur Week.
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