Alexis is the founder and CEO of Artsicle, a site to discover your taste in art and rent original artwork to enjoy at home. Artsicle has been named one of the “Silicon Alley 100” by Business Insider and called the “Netflix of the Art World” by CBS.
Alexis graduated from the University of Pennsylvania, studying Communications & Art History, before working in the restaurant group at American Express. Soon her life-long passion for art and a stubbon determination that she could found something great drew her to entrepreneurship, founding Artsicle in 2010. Her favorite artists are currently Jock Sturges and Roxy Paine.
What challenge is your company addressing?
Artsicle is a site to discover your taste in art and rent original artwork to enjoy at home. But its also more than that. It's a unique opportunity to influence art history by supporting today's emerging talent. Its a chance to develop real relationships with talented local artists. And its a way to keep your home or office fresh and vibrant, with the ability to change your artwork over time.
Why are you an entrepreneur?
I, like many I expect, am an accidental entrepreneur in many ways. I set out to change something that felt broken to me and discovered an opportunity to affect real change along the way. I discovered Artsicle as much as I created it. I became an entrepreneur the day I decided I would do something about the problem I saw in front of me, and I have never looked back.
What is your best piece of advice to entrepreneurs?
Stop worrying about your idea - its not that great, I promise. I spent months stressing over perfecting our first idea for Artsicle. Then I spent 2 days asking real potential customers and artists what they thought - and threw everything out to start over. Being passionate about your idea is important, but the details will come as you test and grow in the market. Get out there and start building.