Entrepreneurweek Be Driven

Lis is an independent consultant living in NYC with extensive experience in website strategy, user experience design and information architecture. She works with clients on many different levels ranging from Fortune 500 businesses to startups to help bring understanding that ensures their products and services meet both business and user needs, as well as are successful and enjoyable to use. Most recently she had the amazing opportunity to work as a part of the 8coupons team as their Chief Experience Officer. In this role, she is not only responsible for the information architecture and user experience of our product, but also work to integrate user experience design methodologies and thinking into the product development and strategy.

While partnering with 8coupons not only does she take on her own private clients, helping them to create and maintain their product and user experience strategies, but she also has had the pleasure of working with groups such as Naviscent and Moment Design, Inc on projects including, product strategy definition for high profile broadcasting clients, user testing and analysis of high profile entertainment mobile sites and the creation of a high profile sports and entertainment iPad application. Lis can also be found providing workshops and sessions which help to educate people from all backgrounds on the value of her field. 


Before going independent, Lis worked with industry leader Weight Watchers International to create and enhance their online product. Prior to moving to New York, she spent time in San Antonio, where she worked as a User Experience strategist for the United Services Automobile Association (USAA), a Fortune 200 financial services company focused on serving the United States Military and their families. There Lis lead a team of information architects and graphic designers in a 4500 page redesign and was also responsible for defining 18 – 24 month strategic visions for the website. Before working in the user experience industry, she was a web programmer at national insurance leader The Hartford Financial Services Group based in Hartford, CT.


Lis’ undergraduate degree from the University of Connecticut is in business; more specifically Management Information Systems.

What challenge is your company addressing?

Helping companies understand and utilize user experience and information architecture to maximize product experience and profit.

Why are you an entrepreneur?

I enjoy working with and enhancing my own ideas on the industry and bringing that to my clients without working through a middle man.

What is your best piece of advice to entrepreneurs?

Don't just rely on your gut... rely on the expertise you hire as well.