Entrepreneurweek Be Driven

Sarah is the co-founder of the world’s first community experience studio, LoyalCX. LoyalCX creates meaningful and growth-driven community experiences for companies and brands using digital and social media, branding & community design.

Prior to starting Loyal, Sarah consulted with startups like Kik, Quarterly & Co., Consmr, Contently and iDoneThis on community, lead BD/Marketing in NYC for TaskRabbit and co-headed Sales Development at Catchafire. In former lives, she worked for Hillary Clinton and Goldman Sachs. She’s also a StartingBloc Fellow, a yogi and a born-again runner.

What challenge is your company addressing?

LoyalCX is creating social and IRL user experiences that delight consumers in everyday ways and closing the talent gap in community.

Why are you an entrepreneur?

I don’t think there is any other choice for me; it was an inevitability. When I was in 3rd grade, I wanted to be president. When I was 16, I wanted to start a community-based nonprofit. Now, I recognize that the most effective way is to create change is through the market. While my means have changed, I’ve always know that I would something good for the world on my own terms and that I’d shape the world into how I wanted it to be.

What is your best piece of advice to entrepreneurs?

In every single context, don't just listen to what people say, listen to why they say what they say.