Entrepreneurweek Be Driven

Trace is a serial entrepreneur in NYC and is the President and Co-Founder of Launch.it, a new self-publishing platform for PR professionals, agencies and brands to launch and socialize everything new.

Prior to that Trace was an SVP at iFluencePR where he “created understanding for a complex world.” He specializes in strategic PR for tech companies looking to develop their communications, branding and outreach strategies to connect with their communities and costumers with transparency.

Trace is a graduate of the Martin J. Whitman School of Management at Syracuse University with a double major in Entrepreneurship and Marketing. He is one of the original Co-Founders and former CMO of Brand-Yourself.com, which helps students and young professionals manage their reputation and personal brands online. Best class he has ever taken.

What challenge is your company addressing?

Our vision to is create the largest searchable database of all new products, services, and ideas to make sure that they can be found, discovered and shared. We will unlock the new.

Why are you an entrepreneur?

It's a lifestyle of iteration that drives us to continually question why we do things to innovate standard practices. We are passionate about what we do and look to inspire others to bring out the best in them.

What is your best piece of advice to entrepreneurs?

Hustle and followup. You will try to work with professionals across all spectrums who have their own things to worry about, so you need to make sure they are thinking about you and how you can benefit them. Benefits, benefits, benefits!